David Chapman: Communication Plan – Doing Change Management
Communication Plan: Linchpin to Change Management
Communications. Please define for us in this context?
- Guides the course of what we’ll do this program.
Layout a simple communication plan?
- Segmented audiences by role and disposition.
- Must iterate assessment and communications over the project.
- Repetition matters. 7 times over 3 mediums
- What message are we sending? What format does it take? Audience to receive? When?
Do we learn and adapt the communications as we go?
- Communication plans adapt from building awareness in the beginning to taking action at the end.
- Beginning: You need to know what’s up.
- End: You need to take action.
- Peaks and valleys of a project will address changing conditions of the program.
You can read more about Communication on Perficient’s Blog.
Who does this typically play out in a real project? (We’ll save that for next time)
David ChapmanDavid is a Director in Perficient’s Organizational Change Management practice, part of the Management Consulting National Business Unit. He has nineteen years of consulting experience and resides in Charlotte, North Carolina.